MugBuds
An in-store loyalty program that rewards patrons of independent coffee shops with a personalized in-store experience centered around handmade creature mugs, paired with member perks and events, intended to boost business by building customer loyalty and belonging.
Group Project with Francesca Voyten & Micah Shannon
Design Research Methods Fall 2025
Problem Framing
Interview Findings
Benchmarking
Brand Identity
Mockup Created by Madeline Fay
Our Solution
MugBuds is an independent system that gets installed at local coffee shops.
Members pay an annual fee to adopt a “Mug Bud”—a one-of-a-kind creature mug made by a local artist.
Members get to use their mug each time they visit and get exclusive perks ($1 off each pour, free drinks, and access to member-only nights.)
Mockups
Mockup Created by Micah Shannon
Mockup Created by Francesca Voyten
Mockup Created by Micah Shannon
Mockup Created by Madeline Fay
MugBuds Installment